The operating loop
Seven stages. One continuous loop.
Three stages build the engine. Four keep it running. The platform is the assessment and planning layer across the loop — it shows where you stand, what to prioritise and what changed, while decisions and delivery stay in human hands.
This is the operating loop, not the steps for engaging Aquafruit. The five-screen walkthrough below follows the platform workflow: assess, understand, plan, act and review.
- 01
Position
Sharpen market, audience and offer.
- 02
Architect
Design the system before building it.
- 03
Build
Website and channels built to convert.
- 04
Attract
SEO, AI search, paid and content.
- 05
Convert
UX, messaging and clear pathways.
- 06
Optimise
One dashboard. One feedback loop.
- 07
Scale
Build on what the evidence supports.
↻ Return to Position and review the next cycle.
From findings to decisions
Know where to focus. Give your team direction.
Clearer priorities
Use the findings to choose what needs attention, rather than adding another disconnected task to the list.
More useful conversations
Bring the same evidence into discussions with your team and suppliers, so everyone can see why a priority matters.
A visible review rhythm
Compare observations after changes and review what to do next. Scan scores guide the review; they do not measure revenue or promise growth.
The intelligence across the loop
Meet Talora
AI personaOur Head of Growth Intelligence. Talora is the AI built into every stage of the Growth Engine. Ask her a question in plain language and she works from your scans, brand story, strategy and competitors to explain what’s happening, why it matters and what to do next.
Conversational
Ask about a score, a channel or a competitor and get a clear answer, not another dashboard to decode.
Knows your business
Draws on your latest scan, positioning, audience, brand story and plan, so answers stay in your context.
Deep dives on demand
Digs into the signals behind a finding — the pages, pathways and gaps — when you need more than the headline.
Recommended actions and insights
Drafts strategy, highlights the main bottleneck and suggests prioritised actions you can review and add to the plan.
Talora is an AI persona, not a person. She assists your team; her recommendations should be reviewed, and decisions and delivery stay with people.
01 / Assess
Read your starting position
Start with your domain and review the public signals your customers can see. The overview brings category scores, the main area needing attention and recommended actions into one view.
- Review the category breakdown
- Inspect the signals behind the assessment
- Use the first scan as a baseline
02 / Understand
See the connections and the friction
Explore how demand, capture, conversion and follow-up connect. The ecosystem and funnel views organise observable signals so you can examine weak points in the customer journey, rather than treating each channel in isolation.
- Compare the stages of the journey
- Review channel coverage and gaps
- Separate observed signals from assumptions
03 / Plan
Turn the findings into direction
Bring your positioning, audience and brand story into the strategy view. Use the recommendations to review your priorities and build an action plan that your team can work through.
- Review positioning and audience context
- Connect recommendations to business priorities
- Keep human review at the centre of decisions
04 / Act
Sequence the work
The action plan lays out recommendations with impact, effort and due dates. Use the roadmap to decide what to tackle first, break larger changes into manageable steps and track the work as it moves forward.
- Compare impact against effort
- Review the sequence and timing
- Track action status alongside the plan
05 / Review
Re-scan. Compare. Refine.
Compare your starting position with later scans and review category movement. Use the evidence to check the effect of changes and decide what needs attention next.
- Compare scores across scan history
- Review improvement and regression
- Bring new findings into the next round of work
Seen enough? Try it on your business.
Look closer
Explore the journey. Check your AI-search readiness.
Funnel and conversion pathways
Review entry, consideration, conversion and follow-up through observable signals. Examine the identified friction and use it to guide a closer review of your website and customer journey.
AI-search readiness
Review crawler access, structure and entity signals, alongside the AI-search analysis available in your plan. Use the findings to prioritise changes to how your business presents information online.
Using the findings
The platform guides the work. Your team decides and delivers.
Platform
Assess signals, review recommendations, organise priorities and compare progress.
Your team
Check the business context, choose the priorities and implement the changes.
Aquafruit
Bring in strategy or hands-on delivery support through a separately agreed engagement.
Plans
Choose the scope that fits.
Existing indicative pricing, in AUD per month. Check the product’s subscription terms before starting.
Starter
Small businesses starting digital growth
$149 /mo AUD
- 1 domain
- Website performance scan
- Basic SEO analysis
- Monthly growth report
- Limited AI recommendations
- Core growth score
Growth
Growing businesses scaling visibility
$499 /mo AUD
- Everything in Starter plus
- 1 domain
- Multi-channel analysis (SEO, social, AI search)
- Weekly scans
- Competitor tracking
- AI recommendations engine
- Content performance insights
- Channel visibility scoring
Pro
Businesses focused on conversion & optimisation
$1,200 /mo AUD
- Everything in Growth
- Full ecosystem analysis
- Funnel & conversion analysis
- Competitor tracking
- Content intelligence engine
- Advanced AI insights
- Priority reporting
Scale
High-growth and enterprise businesses
$2,500 /mo AUD
- Everything in Pro
- Multiple domains
- Predictive growth modelling
- Automation workflows
- API access
- Custom integrations
- Dedicated growth strategy layer
7-day trial with no card required. Paid plans are month-to-month and billed in advance, with no minimum term or cancellation fee. Hands-on execution is separate. Subscription terms.
Common questions
Know what you’re looking at.
What does a scan tell me?
It assesses observable digital signals and turns them into scores and recommendations. A score is a guide to the assessed signals, not a measurement of your revenue or a guarantee of future business results.
Does the platform do the work for me?
It provides the assessment, recommendations and planning layer. Your team reviews the priorities and carries out the changes, or you engage Aquafruit separately for delivery support.
Why scan again after a change?
A later scan gives you a new set of observations to compare with the baseline. Review the underlying signals as well as the score to understand what changed.
Do all plans include the same features?
No. The available analysis, scan frequency and feature access depend on your subscription. Check the current plan details and subscription terms in the Growth Engine before starting.