Conformance & commitment
Aquafruit Media Pty Ltd is committed to ensuring digital accessibility for people with disabilities. We continually improve the user experience for everyone and apply the relevant accessibility standards.
Conformance Status
The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.
Aquafruit is committed to achieving and maintaining WCAG 2.2 Level AA conformance across our website. We actively monitor and evaluate our digital properties to ensure ongoing compliance.
Measures to Support Accessibility
Aquafruit takes the following measures to ensure accessibility:
- Accessibility is integrated into our design and development processes from the outset.
- We use semantic HTML, ARIA landmarks and accessible component primitives by default.
- We test the site with keyboard navigation and against WCAG 2.2 Level AA criteria during development.
- All content contributors are briefed on accessible content practices, including descriptive link text and meaningful alt attributes.
Accessibility Features
Our website includes the following accessibility features designed to improve usability for all visitors:
Keyboard Navigation
All interactive elements are fully operable via keyboard alone. Logical tab order and visible focus indicators ensure users can navigate without a mouse.
Screen Reader Compatibility
We use semantic HTML, ARIA landmarks, and descriptive labels to ensure compatibility with screen readers such as JAWS, NVDA, and VoiceOver.
Text and Contrast
Body text maintains a minimum contrast ratio of 4.5:1 against backgrounds. Interactive elements meet a 3:1 contrast ratio minimum. Text can be resized up to 200% without loss of content or functionality.
Images and Media
All meaningful images include descriptive alt text. Decorative images are marked appropriately so they are ignored by assistive technology. Videos include captions and transcripts where applicable.
Forms and Interactive Elements
All form fields have associated labels. Error messages are descriptive and linked to the relevant field. No form submission is triggered without user confirmation.
Consistent Navigation
Navigation menus are consistent across pages and include skip links for keyboard users to bypass repeated content.
Known Limitations
While we strive for full conformance, some third-party integrations or legacy content may present accessibility limitations. We work with vendors and review content regularly to identify and resolve these issues.
If you encounter an accessibility barrier on our site, please let us know so we can address it promptly.
Feedback and Contact
We welcome your feedback on the accessibility of the Aquafruit website. If you experience any difficulty accessing content or using features, please contact us:
- Email: [email protected]
- Phone: +61 3 7003 9474
We aim to respond to accessibility feedback within two business days and to propose a resolution within ten business days.
Formal Complaints
If you are not satisfied with our response, you may escalate your concern through the appropriate channels available in your jurisdiction, including the Australian Human Rights Commission.
Assessment and Review
This statement was last reviewed on 17 June 2026 following an internal accessibility review that introduced a site-wide "Skip to main content" link, a consistent <main> landmark on every page, and minimum 44×44 px target sizes for carousel controls. We review our accessibility conformance annually, and after any significant redesign, and update this statement accordingly.

