Structured SEO and paid media — 35% lift in qualified leads in six months.
Six months in: qualified lead volume up 35%, paid media efficiency improved meaningfully, and a clear monthly rhythm of measure, reallocate, improve.
Simple Shift Digital — B2B SaaS
The challenge
A growing B2B SaaS business with capability to spare and visibility to build. Paid media, SEO and content all ran independently with no central attribution.
The approach
Unified the demand engine. Repositioned SEO around buying-stage intent, restructured paid media around the funnel rather than the channel, and built one performance loop.
The outcome
Six months in: qualified lead volume up 35%, paid media efficiency improved meaningfully, and a clear monthly rhythm of measure, reallocate, improve.
All success stories
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