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As a plumbing business owner, you need a marketing plan that is not complicated. You need to put your business ahead of the competition. You need to be sure that you are making smart choices and investing time and money in the right things to grow your business. There are so many things you can do to market your business that it can be overwhelming, and you might be going in the wrong direction. You can grow your business exponentially with the right approach and the right guide.
Which is why we have compiled this ultimate guide on plumbing marketing strategies and why Aquafruit can be the guide to success.
There are many ways you can get the word out about your business, but which ones are worth your time and money? We’ve outlined all the main things you need to know if you want to launch a successful marketing campaign for your plumbing business.
What do you want to achieve with your marketing campaigns? What are the main goals of your marketing strategy? Marketing creates a lot of hype, but it is not a one-size-fits-all solution. You need to make sure you are choosing the right marketing channel to fit your specific business goals.
For example, if you want to increase sales to $10,000 per month, blogging might not be the best investment, but If you want to get more people to sign up for your service, blogging could be a great way to do that.
Before you even begin to draft a marketing plan, it’s important to identify your specific goals. This will help you determine the type of marketing you need to focus on.
What are your competitors doing? What are the common trends in your industry? What are people searching for? First and foremost, you want to understand what’s going on in your industry. You want to know who your competitors are and how they are marketing themselves.
You also want to research what kind of content is resonating with customers in your industry. This information will help you determine the type of marketing strategies that would be best for your business.
You can use tools like Google Trends or Keyword Planner to find out what people are searching for, as well as the average cost per click. Armed with this information, you can more strategically invest your time and money in marketing.
Blogging is a tried and true marketing strategy. The Internet is full of information, but when customers are searching for a service like plumbing, they are looking for trusted sources like websites that have thorough information about the topic.
As a plumber, you can become a trusted source for your industry if you start blogging. You can find blogging platforms like WordPress or Squarespace that are easy to use and cost very little to set up. You can start blogging and getting your name out there by sharing tips and tricks, answering FAQs and even interviewing experts in your industry. Blogging is a long-term strategy that pays off slowly, but it can help you establish your brand and create a lasting authoritative presence online.
You want to improve your SEO so that your company name and website are easily found online. SEO is what will drive people to your website organically, so it is an important part of any marketing strategy. SEO can be a bit complicated, but it is something that is easy to do yourself if you have the time. Alternatively, you can reach out to Aquafruit and we can assist.
Start by making sure your website is optimized with original content and your company name and location. Include keywords that people are searching for in your industry, such as “plumbing”, “faucets”, and “drain cleaning”. You also want to make sure that your website loads quickly and that it is responsive and mobile-friendly.
Google Ads is an advertising platform that allows you to invest in advertising words or phrases. You can set a budget per day, week or month and Google will show your advertisements to people who are searching for those terms. You want to make sure you’re advertising to the right people, so you want to use keyword research to find out what people are searching for. For example, if you’re a plumber in Colorado, you might want to set up an ad for “plumber in Colorado”. This way, you are only getting in front of people who are actively searching for a plumber in your area.
Facebook advertising is another cost-effective and powerful way to market your business. It allows you to set up ads that target people based on their age, gender, location, and interests. This way, you can make sure that you are advertising to the right people.
You can also set a budget per day, week or month so your ads aren’t running constantly. You can use these ads to promote your website, your services or even post job openings.
You can relate if you're like most small enterprises. At Aquafruit, we engage with many clients each year. We've heard clients tell us about their costly branding campaigns time and time again that end up failing or worse, damage your reputation.
You need to be sure that you are making smart choices and investing time and money in the right things to grow your business. There are so many things you can do to market your business that it can be overwhelming, and you might be going in the wrong direction.
Learn exactly what to do and how to do it. Get a free consultation with Aquafruit and see how we can help you succeed.
Companies succeed when they recognize the demands of specific market groups and provide products and services to meet those needs. In other words, companies succeed when they solve their clients' problems. Marketing is the way that you let people know how you can solve their problems.
By employing outdated marketing strategies, money is wasted from the outset when there isn't a clear and well-thought-out approach. it’s important that you commit to a marketing strategy that includes tried-and-true ideas and tactics.
There is a choice here. You can keep doing what you are doing. Or you can engage with us and find the right clients and solve their problems. In generating success for them, you will generate success for you.
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