Today’s world is obsessed with social media. Images, videos and posts are constantly in our feeds. We scroll endlessly looking for something that we can connect to and will make us smile. Who knew a blue photo or cartoon cat could bring so much joy? As a result, influencers have become the new supermodel; everyone wants to know them and be like them or at least follow their posts. In this digital age, almost every brand has a presence on social media; however, few of them are using it effectively to promote their business and drive their sales up. The same can be said about medical professionals as well as general practitioners in different industries. To build your practice’s visibility online and help potential patients find you easier than ever before, we’ve put together an insightful blog about how the Doctors are using Instagram in particular to build a solid following!

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What’s the Instagram Strategy for Becoming a Doctor Influencer?

To become an influencer, you’ll need to take a long-term approach. Be aware that this isn’t going to happen overnight. Establishing yourself as an influencer takes time and work. In order to achieve this, you’ll need to focus on three core areas: quantity, quality, and consistency. These three areas will help you grow your following and get you to the point where your posts are getting enough likes and comments to be seen by a wider audience. And once you’ve reached that point, you’ll be well on your way to becoming a social media influencer.

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The Benefits of Having a Large Audience on Instagram

Having a large following on Instagram is great for a number of reasons:

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- You’ll get more likes, comments, and new followers: One of the main ways to increase engagement on your posts is to interact with other users.

- You’ll be able to monetize your account: You can attract new patients or charge brands for featuring their products in your social media posts

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- You’ll be able to drive more traffic to your website and medical practice: You can use your Instagram account to link to your other social media accounts, your website, your medical practice, and more.

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- You’ll be able to get more press coverage: If you’re part of a newsworthy event, having a large following on Instagram can help you get noticed.

How to Build a Following on Instagram

If you want to build a following on Instagram, you’ll need a strategy that’s built around consistency. You can’t expect to go from posting zero times a week to posting five times a day and expect to see success. Instead, you want to gradually increase the frequency of your posts over time. This will ensure that you don’t burn out and end up quitting. Start by posting once every two days. Once you’ve built up a following and they’re expecting to see your posts, increase the frequency to once a day. Finally, once you’ve reached the point where your posts have attracted a wider audience, increase the frequency to three times a day. Keep the content of your posts consistent as well. Posting the same types of photos or videos over and over again is likely to annoy your followers, causing them to unfollow you. Instead, try mixing up the types of posts you make. Post photos, videos, and more. Incorporate your brand’s tagline into your posts. Take advantage of Instagram’s editing tools. And more.

Conclusion

The Doctors have proven that anyone can create a large Instagram following if they have the right strategy. And if you follow the tips and advice from this blog, you’ll be well on your way to building your own following. However, there’s one more important thing we need to address: Do not feel pressured by the examples we’ve shared in this article. The most important thing is to find a strategy that works for you and your practice. If you’re struggling to find a specific strategy, we are here to guide you and craft a custom strategy for your medical practice that will bring results. Schedule your free consultation with us

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