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If you own a dentist office, how do you expect your potential patients to find you when they search for a dentist on the Internet, if not for SEO that you have applied to your dental clinic?
Many times, a user chooses one clinic over the other due to the first impression he gets. The website of your dental clinic is a letter of introduction that will influence whether a potential patient chooses you or not.
In this guide, we are going to give you the keys to the most basic elements that will help you in the positioning of your dentist clinic.
Any website that wants to achieve good positions in Google and grow in terms of visibility and visits needs a blog and a content strategy. However, it is not only about making content that responds to the needs of potential patients, but it is also necessary to position these pages in the rankings, so that users get to see them.
And it should be done taking into account the following aspects.
Keywords are those expressions that users enter in search engines based on a need. It can be something very generic like “Sydney dentist”, in which also, due to the type of keywords, local SEO is very important, since they are clearly looking for a dentist in Sydney.
These keywords can also be very specific, such as 'home remedies for strong toothache', where they are looking for is a solution for a specific type of toothache.
To use keywords, you first have to be able to find them. You can find them using specialized tools like SEMrush and ahrefs.
SEO On page is everything you can modify, improve and optimize the presentation of the content.
The hierarchy of titles of your content is similar to the index of a book. If you open a book called "Latest Advances in Endodontic Treatment Techniques," but the table of contents doesn't mention anything that's really related or makes sense, you're going to close it and not recommend it to anyone.
So does Google. In other words, especially in long texts, you have to use H2 and H3 headers that make it clear what is being talked about in the text (in addition to including the keyword or variants of it in some of them). You can also use some H4 and even H5, but without going overboard. Everything will depend on the structure and length of the content.
Also, headers have to be meaningfully nested.
What we call SEO Off page is basically getting other websites to link to your dental clinic website. The more they talk about you, the better known you are or in SEO parlance, the more authority you have.
In addition, the better the authority or relevance of who links to you, the better it will be for your authority. Just as the more eminent the person who talks about your dental practice is in reality, the more relevance it brings to you.
Google attaches great importance to the user having a good experience when browsing a website. That is to say, that they find the information quickly, that they can navigate between sections comfortably, that the page loads quickly.
When we talk about web metrics, we mean that Google pays attention to the fact that the page loads quickly, that the elements do not change places while the user navigates, that all the elements of the page appear in the correct order etc.
Today, most users reach websites via mobile, and dental clinics are no exception. That is why it is important that your website is adapted to mobile browsing and that it is responsive. That is, it adapts to any type of device.
The templates that are used today are already responsive by default, but it is important to check it. It is best to browse the website or blog of your dental clinic from different devices and check if they all offer a good user experience.
Something very important and that must be taken into account is the fact that SEO takes time. Working on authority, writing valuable content, finding the tone for your target, improving technical aspects is not done overnight.
In addition, SEO is much more than what we have briefly explained in this small guide. If you're really curious, Google's help section explains many more concepts in detail.
Get a free consultation with Aquafruit
And remember: you have to give it a lot of time and be constant. So the sooner you start working on the SEO of your dental clinic, the sooner you will begin to see improvements in your visibility, brand image and new patients arriving.
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