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Marketing

No sales on Etsy – search for possible reasons

Tuesday, April 26, 2022
5 min
HashTag : 
#marketing

Introduction

Frustrating is not the right word, but let's use it for a moment. That's the best way to describe the feeling of selling on Etsy right now.

Here are some of the reasons why your products are not selling:

Store views

If you are not obtaining many views, consider ways to make your store be more discovered, such as using keywords in the titles and descriptions of your listings. You can also take into account promoting your store on social networks to promote traffic.

Conversion rate

Conversion rate is the percentage of visitors who come to your store and make a purchase. A low conversion rate could mean that potential consumers are not convinced by your offer.

If your conversion rate is low, make sure the titles and descriptions of your lists are clear and concise and reflect exactly what your products are.

Exemplifying, if you have a cup of coffee with a Pit Bull design, it not only calls it a "cup of coffee for dogs." Get more specific and call it a "cup of Pit Bull coffee." Not all dog owners want a cup with a Pit Bull. So, although it can attract more traffic with the first title, several of those visitors are going to bounce because they do not have Pit Bulls.

Make sure your items are accurately and competitively priced

As an Etsy seller, it’s important to make sure your items are accurately and competitively priced. By doing so, you’ll be more likely to make sales and grow your business. There are a few things to keep in mind when pricing your items.

First, consider the cost of materials and production. You obviously want to make a profit from each sale (you can use my free Etsy Profit Calculator to help with this). Second, take a look at similar items on Etsy and price your items accordingly. You don’t want to underprice or overprice your items, as either can lead to lost sales.

Finally, don’t forget to factor in shipping costs when pricing your items. By taking these factors into consideration, you can be sure that your items are accurately and competitively priced, increasing your chances of making sales on Etsy.

Get active on social networks

If you are an ETSY seller, social networks have the possibility of being a powerful instrument to contribute to increase your sales. By sharing images of your products, labeling important hashtags and connecting with other creatives, you can reach a new audience of potential consumers.

And the best part is that it does not have to be super slow or expensive. Some min every day have the possibility of making a huge difference. So, if you are ready to foster your ETSY store, there are certain tips to start ...

Conclusion

Don't exhaust yourself trying to make sales, don't undercut yourself, and don't overlook the value of marketing.

Be aware that you will have to work twice as hard to get adequate money if you sell your goods too inexpensively. When most Etsy sellers reach this point, they are prepared to give up; however, persevere.


You'll see how your company could be improved if you take a look at what you're doing and contrast it with what you could be doing.

You might increase prices by improving your items. Additionally, making better use of the images, keywords, and descriptions could raise the value of your product. Then more persistent marketing may bring in brand-new clients to your store.

Keep trying !

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