Social media continues to grow, with more and more users flocking to sites like Facebook and Instagram. This is good news for businesses, as it provides another opportunity to reach customers directly. However, this also means there are more people viewing your posts and pictures than ever before. This can make getting your content seen even harder than before. But this doesn’t mean you need to give up on social media marketing just yet! Getting more organic reach on social media is possible, but you’ll have to put in a little extra effort. If you want people to see your content, you need to know where they look first when they check their feed. That’s why we put together this article on how you can get more organic reach on social media as well as tips on what not to do when posting online.

Know your audience

The first step to getting more organic reach on social media is knowing your audience. If you don’t know who is going to be viewing your posts, it will be much harder to create content that resonates. Start by creating a persona of your average social media user. This will help you better understand your followers so you can create content that will appeal to them. This can range from their age to their interests and hobbies. Once you know who is going to be viewing your posts, the next step is creating content tailored to them. This could include asking them questions to get them engaging with your posts. It could also involve creating visuals that are easy to digest and share.

Create amazing content

The next step in getting more organic reach on social media is creating great content. Some people think that if they post more often, they will get a higher reach. This is not true. If you create weak content, people will ignore it. If you are posting three times a day and every post is lackluster, you will get nowhere. If you want more people to see your posts, you have to make sure each one is high-quality. You should be posting content that engages people and makes them want to see more from you. This can be anything from an infographic to a video that teaches a useful skill. The key is to create content that is worth people’s time. If you make it worth their time, they will be more likely to check out other things you have to offer. If you need help with content creation that generates engagement on social media, our team is ready to help you. Just schedule a call with us and we'll walk you through our process.

Use the right hashtags

Hashtags are a great way to get noticed and gain more organic reach on social media. The main problem is that many people use them incorrectly. If you want to use hashtags to get more exposure, you have to make sure they are relevant to your content. You also want to make sure you aren’t using too many hashtags in each post. You don’t want them to take away from your content. Many social media sites, including both Facebook and Instagram, have rules about how many hashtags are appropriate. For Instagram, you can use up to 30 hashtags per post. For Facebook, however, the rules are different. In fact Facebook has stopped using hashtags altogether. So if you want to get more organic reach on Facebook, you will have to do it a different way. Keywords are the best way to appear in users' searches there.

Partner with Influencers

Another way to get more organic reach on social media is to partner with influencers in your field. For example, if you have a health and wellness company, you could reach out to other health experts. Offer them a free product in exchange for a photo that they post to their page with a link back to yours. This will help you get their followers to see your content as well. And it’s a great way to get your name in front of even more people. Another option is to partner with influencers by paying them to post on your behalf. This can be an expensive venture, but it can be well worth it if it helps you gain more organic reach on social media.

Don’t stop posting

One thing you don’t want to do if you want more organic reach on social media is stop posting. If you take a break from your social media accounts, people will quickly forget about you. They will see your posts and think that you are no longer active. This will cause them to ignore your content, even if you start posting again. As such, don’t take vacations from your social media accounts. You don’t have to post every single day, but it is best to keep an almost constant presence. This will keep your name in people’s minds, making it more likely they will see your posts. Our team of social media experts can help you craft a posting strategy that's tailored to your business, needs and goals - schedule a call with us to take your social media presence to the next level.

Conclusion

Getting more organic reach on social media is a great way to get your name out there. However, it can be hard to accomplish. The first step is to know your audience and create content tailored to them. Next, use the right hashtags and partner with influencers to help your posts get more exposure. Finally, don’t stop posting and keep a consistent presence on social media so people don’t forget about you. With these tips, you are well on your way to getting more organic reach on social media.

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