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The year of connections

Expanding your circles of influence using digital marketing

Sunday, April 24, 2022
7 min read
HashTag : 
#connections

In this article, we'll take a closer look at some of the ways that you can use digital marketing to expand your circles of influence.

Social Media

First, let's take a look at social media. Social media platforms like Facebook and Twitter provide great opportunities to connect with new people. You can use these platforms to share your content and connect with your audience in a variety of ways.

Whilst social media platforms provide great opportunities to connect with new people, you can also use them to deepen your relationships with existing followers. You can share content that is relevant to them, and respond to their comments and questions.

By providing valuable content and engaging with your audience, you can strengthen your relationships with them and build a loyal following.

Live Steaming

In addition to social media, there are several other social platforms that can be useful for expanding your circles of influence. These include live video platforms like Periscope and Facebook Live. You can broadcast live videos of yourself, and your products or services. This provides a great opportunity to connect with potential followers in a more personal way.

You can answer their questions and give them a behind-the-scenes look at what you do. By doing this, you can build trust and credibility with potential followers, and encourage them to engage with you.

Pay Per Click Adverts

Additionally, you can use online tools like Google Adverts and Bing adverts to target specific groups of people who may be interested in what you have to say. Other platforms like Instagram and TikTok can also be useful for expanding your circles of influence - noting that the main uptake of reels on both has become mainstream today.

Its important to also remember that some of these platforms expect you to use their apps. More on this in our next article.

Email and Content Marketing

Email marketing can be a great way to reach out to potential new followers. You can use email marketing to share your content with a wider audience and connect with them in a more personal way.

You can also use email marketing to generate leads from potential new followers by offering them free content or to encourage them to sign up for your mailing list. Content marketing can also be a great way to reach out to potential new followers. Topics of interest to specific demographic groups and updates to the topics will also drive traffic and click-throughs to your website.

People are more likely to engage with content that is updated regularly. By keeping your content fresh and engaging, you can attract the attention of potential new followers and encourage them to engage with you.

Closing

In Closing, this is the tip of the iceberg in relation to expanding your circles of influence. If you want more information or if you need help creating a successful marketing plan, please reach out.

The team at Aquafruit is passionate about helping businesses grow and we are here to assist you with your digital marketing needs.

Schedule a call today so that we can discuss what type of assistance would best suit your business.

Need help with your digital marketing?

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