Most of your patients are already on Facebook. They can help you market your medical practice indirectly. Your already existing patients have Facebook friends - this is a new audience that you can reach. If your patients' friends respond to their status updates and location check ins, it’s safe to say you are reaching new potential patients. In this article, we outline five steps for effective marketing on Facebook for your medical practice. These tips will help you leverage the massive audience of users on the platform. Facebook certainly is a useful resource for you as a doctor or hospital.

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Be Consistent

As with all marketing, it’s important to be consistent with your posting on Facebook. Any time you post, you’re essentially investing in the future results of your efforts. If people see the same post over and over again, they’re likely to tune out and not pay attention to your posts anymore. But if you’re consistent with your posts, new followers will be more likely to engage with them because they’ll appreciate having a steady stream of information from your company. Similarly, it’s important to post at the same time each day to maximize your reach. People have built-in habits and schedules that they follow. Posting at consistent times each day helps you to capitalize on their daily routines and ensure that your posts are front and center when they are most likely to be engaged with Facebook.

Run Ad campaigns

If you’re looking to really boost your reach and get the attention of a lot of new patients, you can also try running an ad campaign on Facebook. There are several different types of campaigns that you can choose from, including boosting posts, promoting posts to different audiences, and targeting new people for your ads. The key with ad campaigns is to try to get as many people as possible to see your ads. This means that you’ll have to be willing to spend some money to do so — Facebook charges based on the number of people who see your ads and click through to your website.

Create a Company Page

If you’re looking to build a more comprehensive presence on Facebook and share company information with the world, it’s a good idea to create a company page. This is a great way for you to showcase your brand and value proposition to potential new patients. Having a page gives you the opportunity to present yourself like a business. An important step is to complete your page, following the steps that Facebook wizard is guiding your through. This will ensure you’ve put vital information about your medical practice, such as working hours, address, phone number, website, logo, description, price pange, etc. Having a complete Facebook page helps the platform categorise your business in an optimal way and expose it to relevant audiences. This type of account also gives you access to analytics which is important for your digital strategy and optimisation process.

Build an Audience

Another way to increase awareness for your practice is to try to grow your audience on Facebook. One of the easiest ways to do this is to find people who are interested in your industry and start engaging with them. A good place to find a target audience is via popular Facebook groups. In groups, people ask questions and share their experience. You can participate in discussions and help people by answering questions. This will increase your media practice’s awareness and will solidify your expertise. Once you’ve started engaging with people, the next step is to try to get them to like your page. You can send them a link in a comment of a group discussion or hit them with a DM. If this sounds like too much for you, Aquafruit Media can help you manage and grow your Facebook presence from A to Z. Just schedule a call with us and we’ll walk you through our custom-built process for medical practices.

Add Rich Media

Another way to increase your visibility on Facebook is to add some rich media to your posts. This could include things like videos, images, or GIFs. Adding rich media to your posts can really help to get your posts more attention and engagement from your audience. Videos are particularly effective at engaging people on Facebook. In fact, according to Facebook, posts with videos receive about two times more engagement than posts without them. Posts with images also tend to get more engagement than those without any images.

Conclusion

The great thing about Facebook is that it’s not only an excellent marketing tool, but also a great way to stay in touch with your patients as well. With these tips, you’ll be able to maximize your use of Facebook, grow your audience, and help build your brand.

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