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Social media is a great way to connect with potential patients and local residents. As more people embrace using social media, it’s an opportunity for businesses to grow their following in a targeted audience. One of the most popular social media apps is Instagram, which has over a billion users who check the app daily. That number continues to rise as more users join. For those who operate medical practices — or want to start one — this article covers how you can use Instagram for your business.
Before your followers know who you are, you need to make a splash with your business. Many Instagram users will have never heard of you before, so you need to make yourself known. This is best done by creating a branded image for your business. There are a number of ways you can do this.
Doing this will help people recognize your business when they visit the app.
As you create awareness about your business, you can also help your followers feel connected to your brand. This can be done through your posts and how you interact with followers.
For example, post images of your team members and show your office space as a way of connecting followers with your brand. As you post, make sure to include hashtags in the caption.
These will help other users find your posts and follow you as well. One way to really connect with followers is to respond to their comments on posts. This shows that you care about their opinions and are actively engaging with them. Doing this will help you build a strong following that is loyal to your brand.
If you are already busy enough running your medical practice, you might not have enough time on your hands to run your Instagram account too.
At Aquafruit Media, we can manage your social media accounts from A to Z and ensure a thriving account that supports your business. Just schedule a call with us so we can help you.
Instagram is a great way to find new patients for your practice. Growing your following to include a mix of patients and locals will make more people aware of your services. You can also target followers who are already interested in your services by checking out their profiles to see what topics interest them. This can help you gain a better understanding of your target audience and what they might be looking for.
When targeting potential patients, be sure not to share too much information about your company. A rule of thumb is to keep the posts similar to how you would talk to someone face-to-face. This way, you’re not coming off as overly commercial and your followers will trust you more.
As you grow your following, you can also target certain users who may need your services based on their location, age, and interests.
In addition to building your brand, Instagram is a great way to show off your staff members. Sharing short videos and pictures of your staff members showcasing their skills and expertise will help followers understand how they can benefit from your services. People like to see how a person’s job applies to their lives, so showing how your team members are experts in their fields is a great way to make followers feel connected.
For example, you can post a video of a staff member delivering a treatment or procedure. This is a great way to show followers that your staff members are qualified.
You can also host events and activities at your practice to make followers feel part of a community where they can share ideas and experiences with others.
Instagram Live is a great tool to use for marketing your business. This feature allows you to broadcast live video to your followers so they can interact with you as you go. You can track the live video to see who is tuning in and where they are located, which is helpful for future advertising.
For example, you can host a Q&A session to address concerns that followers have about your services. You can also use this feature to showcase your office environment and employee culture.
As you grow your Instagram following, you can use tools to further promote your business. You can use hashtags to help your followers discover your posts.
The recommended number of hashtags per post is no more than five. You can also use an Instagram poll to get feedback from your followers.
Post a poll as a photo and ask followers how they feel about a topic that pertains to your business. You can also use polls to help you make decisions.
Instagram is a great way to increase brand awareness and reach a new audience. You can do this by creating a customized profile and posting high-quality content that resonates with your audience.
Make sure to engage with users and respond to comments on posts to build a strong following. If you do these things, then you will definitely see results from your Instagram marketing campaign.
If you are overwhelmed with this information, Aquafruit’s social media team can guide you through an effective Instagram strategy that's tailored to your needs - schedule a call today.
